Friday, September 26, 2008

Site Search Engine

This is my last post about free Google services (for now). This one is about Custom Search by Google. Searching is a very important tool for a website to have, especially for sites with a large amount of content. You can not have visitors getting frustrated and leaving because they can not find what they are looking for.

The problem is, search engines are not easy things to create. If you have ever seriously thought about the prospect, you know it takes a lot of time and energy to implement a good one. Instead, why not use the great search technology that Google has created right on your site?

Google allows webmasters to install code that will allow your visitors to search your site. They constrain all search results to the domains you choose so the results are specific to you. And you can integrate the search results directly into your own template, so it all has a very coherent look and feel.

PS. "Custom Search" is similar to but not the same as "Site Search," a commercial (i.e., not free) service offered by Google.

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